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The Celtic Origins of Halloween

Jack-o-lanterns. Trick-or-treat. Costumed children with candy-filled buckets. Most people are familiar with Halloween; but did you know that it is based on an ancient Celtic holiday? Originally, it was referred to as Samhain (pronounced sow-in), and was a holiday to celebrate the end of summer and harvest, and the beginning of winter.

The Celts believed that the veil between this world and the world of the dead was thin on Halloween, and that the ghosts of the dead returned to Earth on this day. Large bonfires were lit to ward off the spirits, sometimes with animals burned as sacrifice (the word “bonfire” is derived from the Latin “ignisossium”, or bone-fire). The Celts would also dress in costumes, typically animal skins and animal heads. Later, when the Romans occupied the Celtic lands, the worship of Pomona, goddess of trees and fruit, became infused with Halloween. Pomona was often associated with the image of apples, thus leading to the tradition of bobbing for apples.

Though much has changed over the millennia since Halloween was first celebrated, it remains a day of fun and revelry. This Halloween, impress your little werewolves, witches, and Buzz Lightyears with a few Irish words pertaining to Halloween:

 -Trick or Treat: Cleas nó cóir (class noh koh-ir)
Ghost: Púca or taibhse (pookah or tie-v-sheh)
Costume: Culaith (cull-ah)
Scream/shriek: scréach (shkraykh)
Skeleton: Creatlach (krat-lukh)
Halloween: Oíche Shamhna (ee-ha how-na)
Vampire: Vaimpír (vam-peer)
Blood: Fuil (fwill)

Sense of Humor

Don’t write with a broken pencil, it is pointless
I’m glad I know sign language; it’s pretty handy.
Whiteboards are remarkable.
I am so poor I can’t even pay attention.
I used to be a banker, but I lost interest.
Claustrophobic people are more productive thinking out of the box.

Could you explain the meaning of the above sayings to someone who does not speak English? You would realize rather quickly that translating the phrases, word for word, would do little to convey the humorous intention.

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Newsletter Summer 2019

Click the link below to view our newsletter for Summer 2019.

Newsletter Summer 2019

Sexiest Accents 2019

Are you too sexy for your accent? Not if you’re from one of the countries voted as having the sexiest accents!

New Zealand English

People often mistake a New Zealand accent for an Australian one but Kiwi, or “the Newzild” accent, was voted the sexiest accent in the world! Decide for yourself and listen to a couple of demos of our voice talents from New Zealand:

(listen to more here)

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Branding Strategies

By Linda Hovhan

There have been many funny translation mistakes in advertising that can be prime material for an all-night comedy show. Any advertising aimed at another country requires thorough research, culture-specific idiosyncrasies and beliefs. Make sure you are localizing your brand to another language and culture while maintaining your brand’s identity. Making a blunder in any language, grammar or context can turn your products into something of a laughingstock. Research carefully before proceeding with any marketing! Words are very important. They can make or break your marketing strategy.

Your ad may look fine in your native country, but in another your marketing ads may be bled of their life and essence. They might simply not connect with people on an emotional level thus failing to motivate your audience into a purchase. There is more to translation than correct grammar.

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NBA Playoffs

The 2019 NBA playoffs will start on April 13. What does basketball and translation have in common, you ask? Nothing much, but…

Imagine for a moment that your company works in the international market and requires marketing, newsletter and product translations on a regular basis into several languages and is working directly with the individual translators. People from other countries come to visit the U.S. office and since your department received tickets to an NBA playoff game, you are inviting the visitors to attend. Imagine further that this turns out to be such a special event, that your next newsletter contains pictures and an article about the game.

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English to Hindi

After Mandarin, Spanish and English, Hindi is the fourth most-spoken language on the globe. It is the official language of the Republic of India along with the English language. But Hindi and English are not the only two official languages, there are 22 languages altogether. The Indian constitution has not recognized Hindi as the national language of India; no language in India has been given such a status yet.

If India is divided into two halves with a line horizontally through the middle, the top half is where Hindi is almost exclusively spoken. However, India is not the only country where Hindi is spoken. Several other countries recognize Hindi as an official language, like Fiji, Trinidad and Tobago, Guyana, Suriname and a few more, but in those countries, the Hindi is different from the Standard Hindi language spoken in India. Instead these Hindi languages descend from other dialects of Hindustani. Hindustani, also known as Hindavi, Dehlavi and Kekhta refers to a mixture of Hindi and Urdu which is also recognized as lingua franca of northern India and Pakistan. There are a few words used differently between Urdu and Hindi, but the spoken Hindi is mutually intelligible with Urdu.

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Phubbing – Our Language is Always Evolving

By now, the word ‘phubbing’ is most likely a familiar word to everybody but just in case, it is defined in the dictionary as: the practice of ignoring one’s companion or companions in order to pay attention to one’s phone or another mobile device. The word is derived from the two words ‘phone’ and ‘snubbing’.

In January 2019, the city of Wenzhou in China’s Zhejiang province fined a Phubber 10 Yuan, an
equivalent of approximately USD1.50 for crossing the street with her head down, eyes glued to a smart phone. The Wenzhou regulations on the promotion of civilized behavior state: “Anyone who looks at their mobile phone while crossing the road shall be fined 10 yuan.” Is fining phubbers the answer to phubbing? Seat belts were the answer to saving lives of drivers and passengers; phubbing has caused accidents and fining phubbers might save lives as well.

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International Mother Language Day

International Mother Language Day has been celebrated every February 21st, since the year 2000. Originating out of Bangladesh, this date was selected, as it was the day that natives to the country fought for recognition of their language, Bengali. International Mother Language Day promotes linguistic diversity and multilingual education.

The 2019 theme for the International Mother Language Day event held at UNESCO Headquarters in Paris, France is “Indigenous languages matter for development, peace building, and reconciliation”. This initiative is so important, as nearly 42 percent of the world’s 6000 languages are endangered. “Every two weeks a language disappears taking with it an entire cultural and intellectual heritage” -UN

St. Valentine and Epilepsy

Just after the new year, stores are full of red hearts, candy and stuffed animals in red and pink colors. Greetings cards are displayed in such a way so that you cannot miss them.

“Valentine’s Day” is approaching along with thoughts of romance, flowers and chocolates. St. Valentine’s is known as the saint of romance.

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